Business planning is a scientific specification of the dominant corporate mindset and is translated into an enforceable framework and process similar to the construction engineer's job in the construction industry.Enterprise planning case is relative to the market planning case, strictly speaking, it is subordinate to the market planning case, they are interrelated and mutually reinforcing. They are subordinate to the overall business marketing ideas and models, and only under the premise of making market planning and business planning case is a holistic and continuous advertising behavior, the only way to enable the audience a Unified brand culture connotation, and corporate planning case only follow the idea of the overall market planning case, in order to enable enterprises to maintain a stable market sales.Business planning, including business development strategy, profit model, business model, business planning, marketing strategy, organizational structure, financial budget and so on.